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# Summary
Many companies begin their test automation journey with proof of concepts, as opposed to with strategy. This often leads to failed test automation initiatives that do not meet expectations. In this course, we will explore the initial considerations for starting a new test automation initiative including:
- how to develop a test automation strategy that meets your business needs
- how to cultivate a culture within your organization that is conducive to the success of your test automation initiative
- techniques that application developers can employ to support test automation
- how to choose the right tools for your test automation initiative
- early considerations that should be made to better prepare you for the future of your test automation project
- how to optimize and scale your automation project for your business needs
- how to quantify the return on your investment and share the value of your test automation with your organization.
Let’s begin! 🚀
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